Adults with age-inappropriate Disney fixations, rejoice: The brand’s flagship resort in Orlando, Florida, is reopening today. Despite a massive local surge in COVID-19 cases, Walt Disney World will begin what CNN calls a “phased reopening,” beginning with its Magic Kingdom and Animal Kingdom attractions. EPCOT and Hollywood Studios will follow later in the month, assuming that Disney does not rethink its plans.
For Disney the company, Disney World is a crown jewel, a mawkish testament to the power of a brand. But magic does not cast itself. Someone has to wear the Mickey costume, or cater the Beauty and the Beast-themed wedding, or strap tired children into rides. That’s work, and the people who perform it are somewhat less than enthusiastic about the revivification of Disney World. Some say the company could place them in serious medical danger.